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youth and bus

Put yourself in a young person’s shoes: how ethnography can add depth to your research project

Adding an edge to your work through ethnography I am often asked how to get behind young people’s attitudes and motivations to highlight those ‘sticky bits’ that can make or break a perception of a product or service. The best way to do this is to literally put yourself in their position. Focus groups can […]

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5 ways to boost young people's involvement in your project

5 Ways to Boost Interest & Engagement In Your Youth Research Project

Getting young people interested… Have you ever designed a research project and then been disappointed with the response rate? It’s not always easy to encourage interest in what you are doing. In general, any attempt to involve people in focus groups or surveys are usually competing against a multitude of other distractions. In my experience […]

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JCI Bradford

The ‘Success Illusion’ – Helping Youth Overcome Setbacks

The ‘Success Illusion’ – Helping Youth Overcome Setbacks I recently ran a workshop in partnership with author and coach David Shindler on ‘Igniting Your Potential’. We delivered this for members of JCI Bradford (network of young leaders and entrepreneurs), to help them to understand how they have motivated themselves and accomplished their goals in their past and […]

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Why Does Face-to-Face Research Matter?

So why does face-to-face research matter? In the current environment of mobile surveying and social media listening, quick research is perhaps becoming easier and more accessible for smaller companies and brands alike. However, it is sometimes easy to discount the value of involving people in direct face-to-face discussions, to really get a feel for their […]

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