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youth and bus

Put yourself in a young person’s shoes: how ethnography can add depth to your research project

Adding an edge to your work through ethnography I am often asked how to get behind young people’s attitudes and motivations to highlight those ‘sticky bits’ that can make or break a perception of a product or service. The best way to do this is to literally put yourself in their position. Focus groups can […]

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Boost interest

Helping Youth Empower Themselves – Striving for a ‘Job’

Helping Youth Empower Themselves – Striving for a ‘Job’ How do we help youth to overcome obstacles? Surely, the best way to do this is to help them empower themselves. I was lucky enough to be invited to the recent conference for the Talent Match programme for Leeds City Region (work programme for the long-term […]

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JCI Bradford

The ‘Success Illusion’ – Helping Youth Overcome Setbacks

The ‘Success Illusion’ – Helping Youth Overcome Setbacks I recently ran a workshop in partnership with author and coach David Shindler on ‘Igniting Your Potential’. We delivered this for members of JCI Bradford (network of young leaders and entrepreneurs), to help them to understand how they have motivated themselves and accomplished their goals in their past and […]

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