Top Menu

Archive | Services

youth and bus

Put yourself in a young person’s shoes: how ethnography can add depth to your research project

Adding an edge to your work through ethnography I am often asked how to get behind young people’s attitudes and motivations to highlight those ‘sticky bits’ that can make or break a perception of a product or service. The best way to do this is to literally put yourself in their position. Focus groups can […]

Continue Reading 0

Gen X, Millennials…Trends versus People

Do you have a product or service that you want to ‘sell in’ to young people? There are a lot of¬†data and additional trend insights out there about what each generation of young person is thinking about –¬†especially Generation X and Millennials – what they are interested in and how this is changing as they […]

Continue Reading 4

Call Laura Today on 07545 129 018