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Put yourself in a young person’s shoes: how ethnography can add depth to your research project

Adding an edge to your work through ethnography I am often asked how to get behind young people’s attitudes and motivations to highlight those ‘sticky bits’ that can make or break a perception of a product or service. The best way to do this is to literally put yourself in their position. Focus groups can […]

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5 ways to boost young people's involvement in your project

5 Ways to Boost Interest & Engagement In Your Youth Research Project

Getting young people interested… Have you ever designed a research project and then been disappointed with the response rate? It’s not always easy to encourage interest in what you are doing. In general, any attempt to involve people in focus groups or surveys are usually competing against a multitude of other distractions. In my experience […]

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Boost interest

Helping Youth Empower Themselves – Striving for a ‘Job’

Helping Youth Empower Themselves – Striving for a ‘Job’ How do we help youth to overcome obstacles? Surely, the best way to do this is to help them empower themselves. I was lucky enough to be invited to the recent conference for the Talent Match programme for Leeds City Region (work programme for the long-term […]

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Why Does Face-to-Face Research Matter?

So why does face-to-face research matter? In the current environment of mobile surveying and social media listening, quick research is perhaps becoming easier and more accessible for smaller companies and brands alike. However, it is sometimes easy to discount the value of involving people in direct face-to-face discussions, to really get a feel for their […]

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One Statistic = EMA’s Demise

Another day, another research figure tweaked and/or misinterpreted… So, the education select committee has stated that the decision to scrap the Educational Maintenance Allowance (EMA) was perhaps a bit rushed!! Interestingly, a key statistic is again at the heart of this argument. The suggested 90% of students who would have studied anyway was Michael Gove’s […]

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Draw me a picture, show me your life

A common dilemma faced by (especially qualitative) researchers is how to further develop their approaches to ‘meaningful’ interaction with research participants. This is about introducing methodologies that garner richer data and insight about how individuals think and feel about certain subjects or experiences. Creative work is usually seen as a powerful way to add value […]

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Are you involving the right young people in the right way?

At the National Children’s Bureau (NCB) conference last week on involving children and young people in policy research, a common theme was how to go about this in a way that is enjoyable and meaningful for them. Many charities and other voluntary organisations are concerned about being tokenistic in their approach – especially of involving […]

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Is your research to scale?

Educational research can be conducted at a number of different levels and this can create some difficult dilemmas. When researchers look at people’s access to education, a good way to go about it is by considering how their local geographies may be impacting on the choices they have (I have already been on my soap […]

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